Introduction
Your website looks great, traffic is steady, but sales are still low. Sound familiar?
You’re not alone many businesses struggle with a website not converting even after investing in SEO, ads, and design.
The truth is, high traffic means nothing if visitors aren’t taking action. In this post, you’ll learn 15 conversion rate optimisation (CRO) tips that can transform your website from a digital brochure into a sales-generating machine.
1️. Your Offer Isn’t Clear
If users don’t immediately understand what you’re selling or why it’s valuable, they’ll leave.
Fix:
Create a clear headline that answers:
“What do I get?” and “Why should I care?”
Use visuals and short text to make your offer irresistible.
2️. Weak Call-to-Actions (CTAs)
Your CTAs guide users toward action if they’re dull or hidden, conversions suffer.
Fix:
- Use action-driven text like “Get Started Free” or “Claim Your Offer.”
- Make buttons stand out with contrasting colours.
Place CTAs above the fold and after key content sections.
3️. Slow Page Load Speed
Every extra second of load time can reduce conversions by up to 20%.
Fix:
Compress images, use caching plugins, and test your site with Google PageSpeed Insights.
4️. Not Mobile-Friendly
Over 60% of users shop or browse on mobile. If your site doesn’t display well, they’ll bounce.
Fix:
Use a responsive design that adapts to any device. Check forms and CTAs on mobile too.
5️. Poor Product Descriptions
Generic or copied descriptions don’t convince buyers.
Fix:
Write benefit-driven, emotional, and unique product descriptions.
Example: Instead of “Stainless steel bottle,” say “Keeps your drinks cold for 24 hours perfect for travellers.”
6️. Lack of Social Proof
People trust other people — not marketing.
Fix:
- Add customer testimonials, reviews, and case studies.
- Showcase star ratings or user-generated content.
Include trust badges like “100% Secure Payment.”
7️. Complicated Checkout Process
Too many steps in checkout lead to cart abandonment.
Fix:
- Use a one-page checkout if possible.
- Allow guest checkout without mandatory account creation.
Display progress bars and clear pricing.
8️. No Sense of Urgency
If there’s no reason to act now, users delay or forget.
Fix:
- Use limited-time offers or countdown timers.
- Show “Only 3 left in stock” or “Offer ends soon.”
9️. Ignoring User Experience (UX)
A cluttered or confusing design can kill conversions.
Fix:
Keep it simple — use white space, readable fonts, and intuitive navigation. Guide users to key actions naturally.
10. Poor Quality Images or Videos
Low-quality visuals reduce trust in your product.
Fix:
Use high-resolution product photos, lifestyle shots, and short explainer videos. Visuals help users imagine owning your product.
1️. Not Tracking User Behaviour
You can’t fix what you don’t measure.
Fix:
Use Google Analytics, Hotjar, or Clarity to see where users drop off. Optimize pages based on actual user data.
2️. Lack of Personalisation
Generic experiences fail to connect emotionally.
Fix:
- Use dynamic content (e.g., “Welcome back, Priya!”).
- Recommend products based on browsing history.
Segment email offers by interests.
3️. Weak Copywriting
Good design won’t save weak copy.
Fix:
Focus on benefits, emotions, and clarity. Speak directly to your audience’s pain points and show how your product solves them.
4️. Missing Trust Signals
Customers hesitate if your business looks unreliable.
Fix:
Add:
- Privacy policy and refund terms
- SSL certificate (HTTPS)
Visible contact details and business address
5️. No A/B Testing
Guesswork rarely works in CRO.
Fix:
Test different versions of headlines, CTAs, colours, and forms.
Use tools like Google Optimise or VWO to discover what converts best.
Conclusion
If your website is not converting, the issue often lies in clarity, trust, or user experience — not traffic.
By applying these 15 conversion rate optimisation tips, you can bridge the gap between visitors and customers.
Remember: every detail from your headline to your checkout button impacts your sales. Keep testing, improving, and optimising until your website becomes a conversion powerhouse.
